Advertising

Another way to recruit is to advertise your business. Advertising comes in different forms and fashions. Let’s go over a few different ways to advertise your business to get recruits to join your team.

Social Media Advertising

Posting on your social media accounts can be the fastest way to reach others. In today's time, it seems like everyone is on social media. You have platforms like Facebook, Twitter (which has changed to X), Instagram, TikTok and so many more. Most of these platforms are free to join and use. Use this to your advantage.

If you join the platform 'Facebook' be sure to create a business page and/or business group for your business. It's okay to advertise on your personal profile, but not everyone on your friends like wants to see your business post all the time. Use your personal profile to engage with you friends and family. Only post about your business from time to time.

We've put together some recruiting scripts that you may use along side with recruiting graphics that we've created for you. You can find the recruiting scripts here, and you'll find the recruiting graphics in your back office under the Marketing Tools tab.

Newspaper Advertising

Running a newspaper ad can be a very effective form of advertising. Remember that the costs vary depending on the paper, location, number of words, and time length of the ad. You may want to begin by running a simple ad in your own local paper. Then, think about other newspapers outside of your community. Be sure to look through your paper for titles such as ‘Home Business’ or ‘Help Wanted’.

Now days newspaper companies have their own websites. They have found that a lot of their customers prefer a digital copy of the newspaper instead of a physical paper copy. There are still plenty of paper copies printed and dispersed everyday, but most people like the convenience of having a digital copy available to them. Because of this, when you run a newspaper ad, you are not only being placed in the paper copy of the newspaper, but also on their website. Keep in mind that running a newspaper ad will cost you, but most of the time they can be very affordable.

With running any time of ad, rather online or in the newspaper, remember that sometimes people need to see your ad several times before they will actually act on it. Running an ad only once may be inexpensive, but will not bring you the results you are looking for. Don’t be nickel wise and penny foolish! Post on your socials at least 3 times a week, and if you decide to run a newspaper ad, aim for 2 times a week, if possible. With newspaper ads we would suggest running in the middle of the week and on the weekend.

We've put together some recruiting scripts that you may use along side with recruiting graphics that we've created for you. You can find the recruiting scripts here, and you'll find the recruiting graphics in your back office under the Marketing Tools tab.

Be Prepared! 

Placing the ad is only half the battle. Now, you must be prepared to field the phone calls and/or messages you will receive. Don’t be discouraged if your phone or inbox doesn’t ring off the hook the first day- consistent advertising will pull in results! Keep these important things in mind:

  • When will your ad run? Do you have a professional message on your voicemail? Do you have a response message saved on your computer or phone to respond quickly to messages?
  • Do you have recruiting packets made up? Will you have time to meet individually with interested in joining locally?
  • Are you prepared to take down their information? Use this lead sheet.

Opportunity Meetings 

Consider setting up an Opportunity Meeting the week following your ad. If enough people are interested, you can meet them all at once! Hold the meeting at a restaurant with plenty of privacy. Ask your sponsor if he/she can tag along to assist you the first time if they are local. Have the date and time set before your ad runs, this way you can be totally prepared to invite any potential recruits! Follow up with them the day of the meeting to make sure they will be in attendance.

Business Cards 

All Carolina Country Bling affiliates are allowed to make their own business cards. However, your business card design and text must be approved by home office if you are using the CCB name in any way. This needs to be done before you send them to print and must they must follow the CCB Advertising Policy (read below). Please submit your business card for approval to carolinacountrybling@gmail.com. Once approved, we will email you so you may proceed to purchase/print.

Advertising Policy 

We here at Carolina Country Bling understand that much creativity goes into the creation of your business cards and/or websites. As has always been CCB policy, we do have guidelines that need to be kept when advertising (business cards and websites are a form of advertising) due to legalities of your business with Carolina Country Bling. This policy is ONLY if you are using the Carolina Country Bling name in any forms listed below. If you are using your own business name that doesn't contain any of the CCB names below, then this policy doesn't apply.

  • The Carolina Country Bling name MUST be used. An abbreviation (CCB) is not acceptable. Remember, we are working ‘together’ in business.
  • You must state the you (your name; not business name or website name) are an Independent Affiliate or Affiliate. For example: Betty Sue, Carolina Country Bling Affiliate
  • Regarding logo and/or graphic usage. If you are using any CCB branded logos and/or graphics you need to have them approved by home office. We recommend you do this prior to paying for any service (i.e. ordering business cards, having a website created). With regards to product pictures on the Carolina Country Bling website; you MAY use these on your websites as long as you are stating ‘product images are copyright Carolina Country Bling’ wherever you are using those images.
  • Please submit all ads, cards, websites, etc. to carolinacountrybling@gmail.com for approval.

Thank you for your assistance in this matter – we look forward to seeing the creative and exciting ways you are adverting your Carolina Country Bling businesses.

All Carolina Country Bling printed materials and online materials are copyrighted and the rights have been purchased for company use only. Any use of the Carolina Country Bling logo, or other images containing the CCB logo are only to be used by Carolina Country Bling unless approved by home office. Any unauthorized use of the materials appearing on this site may violate copyright, trademark and other applicable laws and could result in criminal or civil penalties. If you should have any questions about this policy please email home office at carolinacountrybling@gmail.com.